Sometimes we sit around poking at the holes in our socks, dreaming of the day when we earn a living wage and can afford giant ads on the sides of London buses.
Sometimes we daydream a little too hard.
Sometimes we imagine that in the future we will be huge and all-powerful and successful and all our books will sell half a million copies in the first week of publication. Sometimes we imagine that in the future we will have a forty-storey office tower in Manhattan, atop of which will be a twenty foot high platinum scorpius tail, slowly rotating.
Sometimes we spend valuable publishing time creating new logos of our future company…
Sometimes we should just get on with our work!